Hojicha

Type: Roasted Green Tea Powder  |  Notes: Toasted Cereal, Umami, Smooth  |  Caffeine: Low

Hojicha is green tea's cozier, more laid-back sibling. Where matcha is bright and grassy, Hojicha is warm, toasty, and deeply comforting — roasted over charcoal until the leaves turn a rich caramel brown, then stone-milled into a fine powder that dissolves beautifully in hot water or milk.

The roasting process reduces caffeine significantly, making Hojicha the perfect choice for an evening wind-down or anyone sensitive to caffeine who still wants the ritual of a matcha-style preparation.

• Flavor Notes: Toasted cereal, balanced umami, smooth finish
• Caffeine: Low (roasting reduces caffeine content)
• Preparation: Whisk or blend into hot water or steamed milk

Brewing (Traditional): Sift 1–2 tsp into a bowl. Add 2–3 oz of 175°F water. Whisk in a W motion until frothy.

Best enjoyed as: A warm Hojicha latte with oat milk, or whisked traditionally. Also wonderful in baking and desserts.